The days of the telephone directory are long gone. Today, people go online to find local products and services – and many of them check the local directory listings that show up in the search results.
Local directories such as Google My Business, Yahoo Local, Bing Local, Yelp.com, and others play a major role in driving traffic to your website. Therefore, it is important that your company has claimed and completed your listing on as many directories as possible. You can put any information you want on your listings, so at the very least, you should have a link to your website.
This way, users won’t have to search around for your website address if they want to get more information about your company. Instead, they can click right through to your website from your listing page.
It is important that you take the time to create a top quality listing on these sites too. You want to ensure that those local listings are optimized for your keywords and that all of your contact details are up to date.
For most local directory websites, you may actually already have a profile in place even if you didn’t create it. Many of these directories create profiles for businesses in the area, which could be missing information or contain inaccurate information.
If this is the case then you should “claim” that profile so you can modify it with correct, detailed information. Claiming your profiles also prevents anyone else from taking control of your listings and misusing them.
If you’re ready to claim your listing inDubai – or have your current one totally re-designed, contact us today for your free, no-obligation consultation!
+971 52 9472923