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Local Search Engine Optimization

You may be familiar with SEO; and it is one of the best ways to get local traffic to your website. If you incorporate “on-site” and “off-site” optimization techniques, as well as choose and use keywords carefully, your website can gain high search engine rankings.

As a result, your site will get more search engine exposure when local consumers search for products and services related to your industry.

Full search engine optimization is a very detailed, extensive process that includes many different techniques to help websites show up higher in the search results for many different keyword terms and phrases.

However, implementing just a few local SEO strategies can work effectively in helping you get higher rankings.

How do the search engines work? Well, let’s assume that you are a dentist based in UAE. Someone in Dubai is looking for a dentist, so they go to Google or another search engine and type in terms related to the specific dental services they’re looking for.

For instance:

Emergency Dentist in Dubai

Cosmetic Dentist in Dubai

Dubai Teeth Whitening

People will enter specific search terms and in order to get in front of them, it’s simply a matter of making sure your website is properly optimized for these keywords and search terms.  Since your goal is to attract local consumers, be sure to focus on “local” keywords only.

This means that your keywords should include your location. There is no sense ranking globally for ‘dentist’ if you only operate in Miami, right? It is a waste of time and effort.

A little SEO may seem like a daunting task, but it will definitely pay off in the long run if you do it right. This traffic boosting method has proven to help businesses truly see a return on their investment due to the increase in targeted traffic.

Here are a few simple on-site SEO tips:

  • Create web pages focused around each of your targeted keywords; this will help these individual pages show up easier in the search results for each term.
  • The content that you post on your site should be unique and of a high quality. Not only will this attract the search engines, but it will also engage your visitors and keep them coming back.
  • Include your street address, zip code, local phone number, and any other “locator” criteria to help the search engines validate your location. The search engines do not know anything until you tell them.
  • Embed a Google Map on your website to help the search engines establish your location, which will increase your chances of ranking higher for location-based keyword terms.