Social Media is important for any online marketing campaign today; it’s particularly effective in getting more people to visit your website. Create a social media profile on all of the main social media websites for starters (Google+, Facebook, LinkedIn, Twitter, and anything else that may be relevant to your niche).
Social media can help promote your business by sending direct traffic to your site via links. On every social media profile, there is a place for your website’s URL, so be sure to utilize that space.
There’s only so much you can put on social media about your business, so people need to know where to go to find out more about you. If you’re doing a good job of posting and keeping your social media audience engaged, most of your followers will be intrigued to learn more – so make it easy for them.
Facebook, for instance, is the largest social media site online. Most of the traffic that Facebook sends your way will be through the content that you share. So your focus should be on sharing high-quality pieces of content that are relevant to your business.
This could be a blog post that you have produced, which may be useful to your followers such as tips, advice, how-to’s, etc.
If they love the content, they may even share it with their friends and family on Facebook. This will drive even more traffic your way if it is being shared with your target market. The great thing about this is that a single post, providing it is of a top quality, can generate more clicks than you ever expected.
The same idea applies to any social network you belong to; although there may be slight variations about how to go about it.
One point to note; social media is not meant to be a spam field. It is not recommended that you get on there and aggressively market your website.
Instead, you will simply turn people off. Focus on providing great content and be sure to listen and respond to other people as well. This will create a flowing conversation that will make people want to learn more about your business in an indirect way.